In the past, it was products that brought in the profits. A unique product would often grab attention and sell itself.
Today, its people that bring in the profits; by people I mean customers.
Several companies offer the same product and service. The one that focuses on engaging people in a meaningful way will eventually take home the majority of the share.
Therefore, to succeed, a business must think people first, invest in building long term relationship and not just be content with the one-time sale.