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Looking into details for Real Insights

  All great men have special qualities that make them stand out from the rest of the world. One such quality is their ability to look into the details of their life, work and surroundings which most of us often ignore. According to me, if there is one quality every marketer needs to learn and develop to succeed in their…

Understanding Fractional Attribution

In today’s marketing age fractional attribution is a very important term to remember. It is a key metric or a tool that helps determine the performance of a lead generation or a brand campaign. As marketers, imagine the number of channels and platforms that are available for us to promote our brand and sell the products and services associated with…

Data Science & Digital Marketing

Data Science & Digital Marketing is closely interlinked. A thorough knowledge of how to gather, churn and analyze data can maximize profits for any digital marketing strategy. As Digital Marketers we constantly monitor the results and the performances of each of our marketing campaigns to optimize them for maximum impact. The point is how intently are we looking at them…

Understand Marketing to better understand Digital Marketing

Before getting to know and understand the digital marketing industry it is essential for you to know the Basic Marketing Principles. Everything we do in digital marketing is governed by the basic marketing fundamentals and ideas, even though it is in a different form and uses different channels. According to me, to understand Marketing you really don’t have to necessarily…

Digital Marketing Strategy for 2018

In this article, I want to share four digital trends to watch out for in 2018. They will help you create a successful Digital Marketing Strategy in the coming year. Firstly, let me ask you a question. Do you believe that you need a Digital Marketing Strategy for your business? It doesn’t matter how small or big your business is.…

Why moving from Traditional Marketing to Digital Marketing makes more Sense

In this article, I want to share some benefits of Digital marketing that I believe is essential for every business in today’s generation. It is surprising to know that even today some businesses rely on traditional marketing methods to acquire clients and customers and maybe the reason is that the benefits of digital marketing over traditional marketing has not been…

Why Digital Marketing? – Because its Measurable!

Did you know Digital Marketing is more measurable than any other traditional ways of promoting your products and services? Yes, it is! What do I mean by measurable? When I say measurable, I mean to say that you can measure the returns of your efforts put in for branding, promoting and marketing your business. Because digital marketing is measurable, it…

Top 5 Unavoidable Online Apps for Marketers

In today’s digital age the role of a marketer has evolved drastically. It is crucial to be on-board at all times. These online apps will keep you on top of the game if used effectively. As Marketers, constantly being on your foot, keeping a track of your audiences demand, navigating and creating new strategies and campaigns and ultimately, delivering explicitly…

6 Things to Consider before Developing your Company Website

Every website has its own personality and uniqueness, it comes out when you invest quality time and efforts. I’m sure you must have already visited a number of websites for different purposes and noticed that every website is different from each other, the reason been that each website have its own personality and uniqueness. For this reasons you need to…

5 Things to consider while preparing a Business Blogging Plan

Starting a blog for your business is a great idea but unless you have a good plan in place you will never see the results you are expecting. In this article I want to list down 5 things to consider while creating a Business Blogging Plan. 1. Define your Goal First and foremost you need to have a goal for…