In a recent article posted at ‘Marketers Alley‘, I wrote about the ‘5 Reasons Why Marketers should switch to Omni-channel Marketing‘.
Considering the fact that Omni-channel marketing is the way forward for any brand to plug into the current customer behavior trends, Digital plays a crucial role in implementing these capabilities.
The goal of Omni-channel marketing is Personalization, the strategy by which we leverage consumer data from various channels and deliver individualized messages and offerings to our target audience.
While some of you are considering a Digital Marketing career and others who are already working as Digital Marketers, my suggestion is that instead of focusing on just certain elements of Digital Marketing like SEO (Search Engine Optimization), SMO (Social Media Marketing), PPC (Pay-Per-Click Marketing) etc, you need to take a step back and look at the Industry holistically by fitting all the elements together and see how all of it can work in conjunction with each other and create unique experiences.
Once you’ve understood the necessity of Omni-channel integration the next step is Marketing Automation, leveraging technology to help connect all these multiple channels (such as websites, social media, email, etc.) and automate each task to work independently.
With Marketing Automation, the goal of Personalization will be to move from a simple rule-based decisioning to Cognitive decisioning, where we use Marketing Automation technology to eventually build an Artificial Intelligence that on its own understands Customer Intent and manages Conversions without much human interaction.
As you see these progression happening around you, equip yourself with all of these capabilities so you can stand out and draft an Omnichannel Digital Marketing Strategy that produces real results.