31 Oct 2017

Digital Marketing Strategy for 2018

by Saju Joseph

In this article, I want to share four digital trends to watch out for in 2018. They will help you create a successful Digital Marketing Strategy in the coming year.

Firstly, let me ask you a question.

Do you believe that you need a Digital Marketing Strategy for your business?

It doesn’t matter how small or big your business is. It could be a manufacturing company, a professional service or a small home tuition classes.

Are you aware that Digital Marketing has the potential to turn the tables around for you in the year 2018?

If you still have questions, I recommend that you read my article on “Why moving from Traditional Marketing to Digital Marketing makes more sense”.

In this article, however, I want to share four digital trends to watch out for in 2018. They will help you create a Digital Marketing Strategy to help you reach your business goal for the year 2018.

Digital Transformation

There’s a profound digital transformation that is happening around the world where businesses and organizations are changing their processes, competencies, activities, and models to fully adapt to the changing opportunities of digital technologies and its growing impact on the societies.

What that means is that this newest changing wave will lead to a faster deployment of digital transformation technologies, much faster than it happened in the last couple of years.

Before long, we will see the world in a whole new perspective. And these changes will drastically impact customer behavior, decision-making process, and buying trends.

2018 is the year where you need to buckle up and start thinking differently about your business.

The Growth in Mobile and Smartphone Usage

With cheap smartphones and reasonably priced internet charges, Mobile and Smartphone consumption have increased drastically resulting in increased connectivity and information sharing capabilities.

And therefore, speed and relevancy of your marketing campaigns have become an important factor too; whoever appears first on the user’s screen is the winner.

Increased smartphone usage means that now advertisers and marketers will have to shift to strategies that are more mobile-centric.

Machine Learning and Artificial Intelligence

Machine learning is a field of computer science where computers will now have the ability to learn commands without being explicitly programmed.

Artificial Intelligence will enable easy transition from traditional marketing to digital by gathering helpful information, anticipating customer needs based on their online behavior patterns and recommending products and services on their behalf.

A smart business will take advantage of these upcoming trends while they’re still in their infancy.

Businesses that will succeed and stay longer in the game are the ones that are ahead of the curve from their competitors.

Augmented and Virtual Reality (AR/VR)

Augmented reality is a technology that superimposes a computer-generated object into the real world view providing a composite view.

And on the other hand, Virtual reality is a computer-generated simulation of a 3D image or environment or place.

Imagine the possibilities that AR/VR can open up for us. Taking the interactivity of online marketing and applying it to the real world with Augmented reality, it can open up ‘n’ number of marketing possibilities.

With Augmented reality, you can give your customers a real experience of how a fabric will look on them, how the furniture will fit and look in their living room and much more.

These are just a couple of them I’ve mentioned. But I believe they have the potential to help grow your business in exponential ways if applied in the right way.

Creating Digital Marketing Strategies around these changes will help you stand out and stay ahead.

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