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Marketing

Think people

In the past, it was products that brought in the profits. A unique product would often grab attention and sell itself. Today, its people that bring in the profits; by people I mean customers. Several companies offer the same product and service. The one that focuses on engaging people in a meaningful way will eventually take home the majority of…

4 Ways to Build Remarkable Products that won’t require a Huge Marketing Budget

To make your organic marketing strategies work effectively, you have to build Remarkable products. If you’re starting with a Remarkable product in mind and an exceptionally great service, one that caters to the needs of your target audience, then applying Organic, non-intrusive marketing strategies will work wonders. All you need then is to be diligent and persuasive with your marketing…

Non-intrusive Marketing Philosophy

Non-intrusive Marketing Philosophy is a mindset where marketers and business owners refrain from using marketing strategies that are inorganic and intrusive in nature, one that turns off consumers from positively responding to marketing advertisements. As a consumer, we know how frustrating it gets when we are chased by salespeople who push our limit and invade our personal space so that…

Drafting an Omni-channel Digital Marketing Strategy

In a recent article posted at ‘Marketers Alley’, I wrote about the ‘5 Reasons Why Marketers should switch to Omni-channel Marketing’. Considering the fact that Omni-channel marketing is the way forward for any brand to plug into the current customer behavior trends, Digital plays a crucial role in implementing these capabilities. Personalization The goal of Omni-channel marketing is Personalization, the…

Looking into details for Real Insights

  All great men have special qualities that make them stand out from the rest of the world. One such quality is their ability to look into the details of their life, work and surroundings which most of us often ignore. According to me, if there is one quality every marketer needs to learn and develop to succeed in their…

Understand Marketing to better understand Digital Marketing

Before getting to know and understand the digital marketing industry it is essential for you to know the Basic Marketing Principles. Everything we do in digital marketing is governed by the basic marketing fundamentals and ideas, even though it is in a different form and uses different channels. According to me, to understand Marketing you really don’t have to necessarily…