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Digital Marketing

4 Reasons why Business Owners should focus on Customer Engagement

“Customer engagement is the emotional connection between a customer and a brand” Customer engagement is important because engaged customers are the ones who buy more, share more and stay loyal for a long time. Therefore, business owners should be able to develop a meaningful customer engagement strategy for more loyal customers. As humans, we are wired to interact highly with…

Two books that changed my perspective as a marketer

Marketers and business owners should read books. No matter who we are and what we do, books inevitably fills our lives with more meaning and gives us insights on what happen in other people’s lives and even informing us of new developments happening around the world. “A reader lives a thousand lives before he dies” – George Martin One of my…

Drafting an Omni-channel Digital Marketing Strategy

In a recent article posted at ‘Marketers Alley’, I wrote about the ‘5 Reasons Why Marketers should switch to Omni-channel Marketing’. Considering the fact that Omni-channel marketing is the way forward for any brand to plug into the current customer behavior trends, Digital plays a crucial role in implementing these capabilities. Personalization The goal of Omni-channel marketing is Personalization, the…

Social Media Post Approvals Made Easy with Trello

If you are a Social Media Executive or an Account Executive / Manager, this one is for you. I work as an Account Executive in a digital marketing firm and would like to share my experience with Trello. Just like everyone, I followed the traditional way of sending Power Point Presentations every week to multiple clients for social media post…

Looking into details for Real Insights

  All great men have special qualities that make them stand out from the rest of the world. One such quality is their ability to look into the details of their life, work and surroundings which most of us often ignore. According to me, if there is one quality every marketer needs to learn and develop to succeed in their…

Understanding Fractional Attribution

In today’s marketing age fractional attribution is a very important term to remember. It is a key metric or a tool that helps determine the performance of a lead generation or a brand campaign. As marketers, imagine the number of channels and platforms that are available for us to promote our brand and sell the products and services associated with…

Data Science & Digital Marketing

Data Science & Digital Marketing is closely interlinked. A thorough knowledge of how to gather, churn and analyze data can maximize profits for any digital marketing strategy. As Digital Marketers we constantly monitor the results and the performances of each of our marketing campaigns to optimize them for maximum impact. The point is how intently are we looking at them…

Understand Marketing to better understand Digital Marketing

Before getting to know and understand the digital marketing industry it is essential for you to know the Basic Marketing Principles. Everything we do in digital marketing is governed by the basic marketing fundamentals and ideas, even though it is in a different form and uses different channels. According to me, to understand Marketing you really don’t have to necessarily…

Digital Marketing Strategy for 2018

In this article, I want to share four digital trends to watch out for in 2018. They will help you create a successful Digital Marketing Strategy in the coming year. Firstly, let me ask you a question. Do you believe that you need a Digital Marketing Strategy for your business? It doesn’t matter how small or big your business is.…

Why moving from Traditional Marketing to Digital Marketing makes more Sense

In this article, I want to share some benefits of Digital marketing that I believe is essential for every business in today’s generation. It is surprising to know that even today some businesses rely on traditional marketing methods to acquire clients and customers and maybe the reason is that the benefits of digital marketing over traditional marketing has not been…