“Customer engagement is the emotional connection between a customer and a brand”
Customer engagement is important because engaged customers are the ones who buy more, share more and stay loyal for a long time. Therefore, business owners should be able to develop a meaningful customer engagement strategy for more loyal customers.
As humans, we are wired to interact highly with other humans, our engagement with one another is what enables us to grow and be fruitful.
Our first engagement as a baby begins with our mother and even though we don’t use words we still have an in-built mechanism of expressions and body language that engages with our mother. As we grow bigger we then start engaging with the outside world. The culmination of all our engagements and experiences steer us towards growth and maturity.
All our customers have that
Engaging with our customers and creating meaningful experiences is the key to achieving success in today’s business world.
Here are 4 reasons why business
1. Get to know your customers better
When you focus on customer engagement as your prime strategy, you will end up spending a lot of time learning about your customer.
From digging into basic details like age, sex and location you will also spend time digging into their behavioral aspects, and their interest areas. The more you study your customers the better you will know them.
Getting to know and understand your customers eventually will yield multi-fold benefits for the company. Every other aspect of your business is built on this foundation.
2. Helps you improve your product/service
A better understanding of your customer and engaging with them on a regular basis will help you identify areas of improvement with regards to your product and service.
One of the popular engagement strategy that is widely used by brands is sending out a feedback form to the customer and taking their inputs. These strategies not only helps in improving your products and services but also builds trust with your customers because know you care.
3. Helps you device better communication strategies
For every business, communication is crucial and therefore as Marketers when we are building or evaluating a piece of content for marketing purpose, wouldn’t it be great to evaluate the content from a customer’s perspective?
And how do we understand the customer’s perspective unless we have engaged with them.
Customer engagement will help us get into the minds of our customers and help build communication strategies that click.
4. Impacts business growth
The culmination of all the above benefits eventually will yield positive business results if done in a right manner.
Everything we do as a marketer boils down to growth and business impact. Unless there is consistent growth in our marketing strategies our efforts as a marketer will never be appreciated by the company.
And if you’ve never paid attention to customer engagement all this while then it’s the right time to keep everything else aside and focus on what is important for business growth.