Organic & Non-intrusive Marketing Strategies and Practices to help grow your Small Business. Subscribe

Saju Joseph

Think people

In the past, it was products that brought in the profits. A unique product would often grab attention and sell itself. Today, its people that bring in the profits; by people I mean customers. Several companies offer the same product and service. The one that focuses on engaging people in a meaningful way will eventually take home the majority of…

4 Ways to Build Remarkable Products that won’t require a Huge Marketing Budget

To make your organic marketing strategies work effectively, you have to build Remarkable products. If you’re starting with a Remarkable product in mind and an exceptionally great service, one that caters to the needs of your target audience, then applying Organic, non-intrusive marketing strategies will work wonders. All you need then is to be diligent and persuasive with your marketing…

4 Reasons why Business Owners should focus on Customer Engagement

“Customer engagement is the emotional connection between a customer and a brand” Customer engagement is important because engaged customers are the ones who buy more, share more and stay loyal for a long time. Therefore, business owners should be able to develop a meaningful customer engagement strategy for more loyal customers. As humans, we are wired to interact highly with…

Two books that changed my perspective as a marketer

Marketers and business owners should read books. No matter who we are and what we do, books inevitably fills our lives with more meaning and gives us insights on what happen in other people’s lives and even informing us of new developments happening around the world. “A reader lives a thousand lives before he dies” – George Martin One of my…

Non-intrusive Marketing Philosophy

Non-intrusive Marketing Philosophy is a mindset where marketers and business owners refrain from using marketing strategies that are inorganic and intrusive in nature, one that turns off consumers from positively responding to marketing advertisements. As a consumer, we know how frustrating it gets when we are chased by salespeople who push our limit and invade our personal space so that…

Here’s why Branding is important for your Small Business?

I am writing this article to talk about a wrong notion among small business owners, particularly in the Indian market where we believe that corporate branding is only for big businesses and as a small business owner it isn’t so important to spend time and effort in the branding process. In this article, I want to share why even the…

Understand the Culture | Website Planning & Development Guide for Newbies

In today’s world, every business needs to have a website that serves either as an online brochure, a catalogue to display products, a shopping portal for purchases or an engagement tool to help connect and build healthy relationships with their target audience. In the past, I have planned, strategised and built a bunch of websites for a varied range of…

Drafting an Omni-channel Digital Marketing Strategy

In a recent article posted at ‘Marketers Alley’, I wrote about the ‘5 Reasons Why Marketers should switch to Omni-channel Marketing’. Considering the fact that Omni-channel marketing is the way forward for any brand to plug into the current customer behavior trends, Digital plays a crucial role in implementing these capabilities. Personalization The goal of Omni-channel marketing is Personalization, the…

Looking into details for Real Insights

  All great men have special qualities that make them stand out from the rest of the world. One such quality is their ability to look into the details of their life, work and surroundings which most of us often ignore. According to me, if there is one quality every marketer needs to learn and develop to succeed in their…

Understanding Fractional Attribution

In today’s marketing age fractional attribution is a very important term to remember. It is a key metric or a tool that helps determine the performance of a lead generation or a brand campaign. As marketers, imagine the number of channels and platforms that are available for us to promote our brand and sell the products and services associated with…