17 May 2017

Importance of Relationship Building in Digital Marketing

by Stacey D’Souza

Do you want to create content that will get you more views and followers? If yes, you need to build a relationship with your readers and to build a relationship, there are several things to keep in mind. The most important one is ‘Communication’.

Digital Marketing Relationship
“Communication is an important element of Digital Marketing that can help build lasting relationship”

We now live in a generation where people prefer Internet over any other platforms to seek information about a particular brand, product, organization, services, etc. To provide these relevant information and to seek readers, clients and contacts the following are crucial.

Know your Target Audience

First and foremost you need to know your Audience to whom you are reaching out. Not all of them will be interested in your offering. It is important to shortlist your target audience based on their interest, demographics, age, preferences etc.

Knowing your audience well will give you an upper hand over your competitors and help you present your content in a much better way.

Planning and Setting Boundaries

Before you start writing any piece of content it is necessary to plan and list out the things that are relevant to your audience. At times we land up providing information that is too obvious or something that might bore your readers, therefore setting boundaries is helpful.

Any content that goes on your marketing materials, website and social media needs to be well planned and strategically placed.


When you think about connecting with your audience ‘Engagement’ is the key. Write engaging content that capture your readers attention. People like to read things that relate to them, makes sense, the one that connects them to your brand and business.

Keep it Simple

A simple language is what most people like to read, it could just be a one-liner post on your social media but if written in a simple language that your audience can understand then you have achieved your goal.

Like I said earlier, communication is an important element of Digital Marketing that can help build lasting relationship, just keep the above points in mind when you plan your digital marketing strategy.

About the Author

Stacey has done her bachelors in Mass Media and works as an intern with Saju Joseph. She is a Digital Marketing Enthusiast and desires to pursue a career in this subject. She is also good with graphics and has a year of experience working with a Design agency.