12 Jul 2017

6 Things to Consider before Developing your Company Website

by Stacey D’Souza

Every website has its own personality and uniqueness, it comes out when you invest quality time and efforts.

I’m sure you must have already visited a number of websites for different purposes and noticed that every website is different from each other, the reason been that each website have its own personality and uniqueness.

For this reasons you need to create a plan for your website that will make it stand out from the crowd and help make a better impression on every visitor.

Here are some thoughts that will help.

1. Set long term goals

The first thing you need to do before you create a website is to set a long term goal, just like investing in business, it takes time to grow and mature. Work on a long term goal for improvising on your website based on the performance and customer interactions.

2. Build a strong team

A new website is like a new born baby, it needs attention and alterations time and again, unless you have a dedicated team looking after it you may lose all the traction that your business can achieve. Build a strong and dedicated team around your website before launching it.

3. Start with a rough layout

Before assigning the work to your designer I suggest that you first draw some rough sketches because somewhere behind your mind you have a picture of your website and the way you want it to look. A rough design will help you better visualize your website and even communicate the same to your designer.

4. Create a Content Strategy

Remember, your website will be doing the talking on your behalf and therefore the content you put up there should be clear and engaging. Creating a content strategy is often missed by a lot of people. A well thought content strategy will work wonders for your business.

5. Make it user friendly

People of varied interests will visit your website and therefore it is important to keep your website seeker friendly. Keeping your website simple is not something I’m talking about, but places like form submission, pricing, etc. should be presented in a way that the customer doesn’t find any difficulty.
And most importantly don’t forget to keep your website responsive.

6. Regularly update and maintain your site

To maintain relationship and to keep your viewers engaged you need to keep updating your website. A regularly updated website also gets the attention of the search engines. Include regular site updates in your content strategy and remain consistent, you will reap the benefits of your efforts in the long run.

About the Author

Stacey has done her bachelors in Mass Media and works as an intern with Saju Joseph. She is a Digital Marketing Enthusiast and desires to pursue a career in this subject. She is also good with graphics and has a year of experience working with a Design agency.