25 May 2017

5 Reasons Why Blogging is Important for your Business

by Stacey D’Souza

A Blog is where an individual or a group of people post their opinions, ideas, thoughts, information, etc.

“Blogging is not just a one-way communication tool. You can in fact interact with your customers and know them better.”

First of all let me explain what a Blog is?

A Blog is where an individual or a group of people post their opinions, ideas, thoughts, information, etc.

In Business the above list of activities lead to Brand Awareness, Effective Marketing and Interaction with existing and prospective customers and there are many benefits of blogging in business.

1. It increases TRAFFIC on your website

Blogging is a great tool to generate traffic to your business website. Once you have your blog post ready and shared across all your social media platforms, all the clicks will direct them to your website making a huge difference to the traffic numbers. An on-going growth in your web traffic will eventually give you more exposure and help you promote your service/product.

It also helps in getting good rankings on search engines. As a Digital Marketing professional I highly recommend that you seriously consider blogging for your business.

2. It is LOW COST promotion tool

As compared to any other traditional channels where you can promote your content for e.g. TV, Radio etc. Writing and promoting your content through blogging is quite inexpensive.

Blogging is free and you can put up a blog as many times you wish to, all you need is someone who can write well and communicate effectively.

3. Blog post gets easy ATTENTION on Social Media Platforms

You can be as creative as you can with the way you present your brand through blogging on social media platforms. It is easy to grab the viewers’ attention on social media using your blog articles.

If your post is good you will even get immediate response on Social media with the number of likes, shares and comments. You can reach a wide range of audiences in short span of time.

4. It helps build CREDIBILITY and brand image

Blogging is a great tool to showcase your brand image, your vision, you beliefs, your future plans which will eventually help you build credibility and trust as a company.

5. It helps in establishing AUTHORITY

As a business it is important to establish authority in your respective field and we do that by posing to be an expert in the subject area.

Blogging is a great tool that helps in establishing this authority with the content we post and share on the internet.

Blogging is not just a one-way communication tool. You can in fact interact with your customers and know them better. All you need is a good plan on how to use blogging as a marketing tool for your business. In our next article we will share how to plan your blogging activities so stay tuned.

About the Author

Stacey has done her bachelors in Mass Media and works as an intern with Saju Joseph. She is a Digital Marketing Enthusiast and desires to pursue a career in this subject. She is also good with graphics and has a year of experience working with a Design agency.